From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles

Do you have the next big idea, but not sure how to launch it? Or do you have a small business and want to take it to the next level? Welcome to the Surf Goggles Chronicles - a bipolar business roller coaster. From concept to market, through horror and success learn how Kurtis and Jon launched Kurtis Eyewear from their garage to 65 countries worldwide. From a prototype of tin foil and rubber bands, learn how these 2 guys navigated, patents, trademarks, sourcing, manufacturing, marketing, e-commerce and worldwide sales. Plus learn from their interviews with entrepreneurs, business owners, best selling authors and brand creators so you can avoid the horror and achieve success by learning from their adventures.
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From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles



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Now displaying: January, 2017
Jan 31, 2017

In this minisode Kurtis talks contracts with Kristen Prinz @PrinzLawFirm .  How to create clear expectations for both parties.   How to avoid a legal battle through contracts and save money through mediation.  

In this episode of the Surf Goggles Chronicles

  1. Basic Contracts
  2. One page with bullet points for clarity and agreement
  3. How Kurtis lost $3600 with an e-mail / verbal contract
  4. Bamboo Sunglasses by Kurtis - Sunglasses made of Bamboo
  5. Unlimited License and full ownership
  6. Bad Contracts vs Good Contracts
  7. What is the penalty for non honoring your contract?
  8. What is the out clause?

Surf Goggles Chronicles - Keep a strong vision and go for it.  How two guys in their garage launched Kurtis Eyewear into an international brand with proven sales in all 50 states and 65 countries.  Concept to market stories shared by Kurtis and Jon with special entrepreneur guests, best selling authors and industry experts.  

Jan 24, 2017

In this minisode entrepreneur and attorney Kristen Prinz with the Prinz Law Firm @Prinzlawfirm warns us of google searching non-disclosure generic forms.  What is really covered?  IP? Key Employees? Information?


In this episode of the Surf Goggles Chronicles


  1. How Kurtis Eyewear uses Non-disclosure
  2. What do you need protected?
  3. Contracting with manufactures
  4. Does a non-disclosure signature & date prove first use?
  5. Horror Stories we can learn from
  6. How to enforce breach of contract
  7. Arbitration vs mediation
  8. Don’t lose your best employee to the competition

Keep a strong vision and go for it.  Surf Goggles Chronicles - Concept to market A-Z.  How to make your idea a reality.  Entrepreneurs, award winning authors and industry experts offer stories of success and failure to speed up your learning curve.

Jan 17, 2017

Archies Ice Cream @ArchiesIceCream has been rocking Ice Cream at VIP events for 21 years.  From Tony Hawk and Chuck Liddell to Steven Spielberg and the Beastie Boys they’ve got an A+ list of celebrity endorsements.  How did Shant, Troy & Raffi go from concept to market of the coolest ice cream brand on the planet?  We dig deep into their marketing / branding strategy plus their brick and mortar Ice Cream Store launch.  Check out and be blown away by their photo gallery.  How to build a lasting brand with Shant Keuilian.


  1. Growing up an entrepreneur. -
  2. Pumping Gas and changing tires on the freeway at 15 yrs old. -
  3. From the first tow truck purchased at 45K to the most recent at 450K. -
  4. You will never make it and you’ll be out of business in a year. -
  5. Expanding from Tow Trucks to Ice Cream. -
  6. Their first celebrity signing. -
  7. How to co-market and brand with celebrities. -
  8. Giving up your weekends & holidays to pursue your dream. -
  9. Job descriptions and dividing up your work load. -
  10. How do you know you’ve made it?  Copy Cats appear! -
  11. Expanding from a Fleet of VIP Ice Cream Trucks to a Brick & Mortar Business. -
  12. Location, Location, Location and working with the City. -
  13. Archella and more co-marketing -
  14. Promoting, Co-marketing and over 1 Million Photos! -
  15. Archella, Railgun and launching brands with Archies Ice Cream. -


There was no school teaching “Towing 101” and they were often told you will never make it.  Would you like to build a brand that will continue to grow 21 years from now?  From Concept to Market Shant Keuilian walks us through the Archies Ice Cream formula.  If you love metal listen to Railgun on Spotify and youtube or @railgun_official on instagram plus @SurfGogglesChronicles and @archiesIceCream and @KurtisEyewear

Jan 10, 2017

Kurtis Shipcott discusses how he wrote his first Utility Patent and why he filed for design patents in this minisode of the Surf Goggles Chronicles.  Do you need a patent?  What are you protecting?  Claims?  How to patent on a shoestring and why you should hire an expert.  

In this minisode of the Surf Goggles Chronicles

  1. Utility vs Design Patents
  2. Surf Goggles and Anti-fog utiltiy
  3. Is your style and design protected?
  4. Writing your own patent & claims
  5. Sara Blakely and Spanx - The Billion Dollar CEO
  6. How Kurtis Saved 5K in patent fees
  7. Patent Pending might be best?
  8. Brant Berger vs Rossignol (See Previous Podcast)
  9. Kristen Prinz and ™ protection (See Previous Podcast)
  10. Every Fighter has a Punchers Chance
  11. Selling or licensing your patent.


Why you should read the Inventor’s Notebook by Maurice Kanbar.  Licence or launching your patent.  Ask your patent attorney how many products receiving patents actually make it to the market?  You will be surprised.  

Jan 3, 2017

Josh Beckett of Chronic Cellars @ChronicCellars gets studio time with Kurtis and Jon in this episode of Surf Goggles Chronicles.  How did Josh and Jake do it?  Another bipolar adventure from concept to market that is sure to leave you inspired, but scared.  Would you mortgage your house and bet the farm to pursue your idea?


  1. Growing up on a wallet farm
  2. Napa Valley vs Paso Robles
  3. Passion is everything
  4. A multi Million dollar vision or just plain crazy?
  5. Road Dog - HK, UK, USA
  6. Being Different will Scare Most
  7. Eminem and Dr. Dre - Do you know what you did?
  8. The Wine Gurus say, “We were wrong!”
  9. VP of Supply and VP of Demand
  10. Can a Wine Club be a SaaS Model?
  11. How Sofa King was almost the Shiznit
  12. Co-Branding and crossing over with the UFC
  13. Why we bought back our own wine at full price!
  14. Secret Meetings, Scary Moments with a Dream Ending

So many people said. “That will never work” and so we knew we were onto something Big!  What happens when even your dad says no?  Josh Beckett shares how he and brother Jake took a different direction and shook up the wine industry.  To learn more about @Choniccellars check out .  We hope you enjoyed this episode of the Surf Goggles Chronicles.  Please subscribe to us on itunes or hit us up directly at