From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles

Do you have the next big idea, but not sure how to launch it? Or do you have a small business and want to take it to the next level? Welcome to the Surf Goggles Chronicles - a bipolar business roller coaster. From concept to market, through horror and success learn how Kurtis and Jon launched Kurtis Eyewear from their garage to 65 countries worldwide. From a prototype of tin foil and rubber bands, learn how these 2 guys navigated, patents, trademarks, sourcing, manufacturing, marketing, e-commerce and worldwide sales. Plus learn from their interviews with entrepreneurs, business owners, best selling authors and brand creators so you can avoid the horror and achieve success by learning from their adventures.
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From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles



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Now displaying: June, 2017
Jun 27, 2017

Traditional Retail is Dying, but E-Commerce is thriving.  Jon Berezay and Kurtis Shipcott discuss the top 5 opportunities in E-Commerce as recently suggested in Entrepreneur Magazine on this episode of the Surf Goggles Chronicles.


  1. Where to start? -
  2. Sell your Knowledge: Webinar, Videos Series, E-book -
  3. ETSY - Will do over 700 Million in Sales This Year -
  4. Dropping Shipping or Maybe Not -
  5. Affiliate Marketing: 6.5 Billion by 2021 -
  6. Highly Scalable and Low Cost -
  7. Selling DIY, Patterns and Designs -
  8. Moonlight to Freedom -


Did you enjoy this episode of the Surf Goggles Chronicles?  Yes or No hit up Jon Berezay at the .  Our goal is to offer up value every episode and we do this by sharing our journey of Kurtis Eyewear from Concept to Market: Patents, Trademarks, Manufacturing, E-commerce, Marketing, Distribution and worldwide sales in over 65 countries with stories of horror and success.  / SUBSCRIBE /

Jun 13, 2017

Why is traditional brick and mortar retail failing?  The worst year on record for retail store closures in the USA was 2008, but early into 2017 we have surpassed that.  Did consumers stop buying?  Consumer buying habits have changed and physical stores have been eclipsed by e-commerce.


  1. Nordstroms, Sears, Staples and K-mart -
  2. 2008 was the worst year on Record until 2017 -
  3. What’s your downtown look like? Any changes in the last 5 years? -
  4. Amazon, Etsy, Alibaba, -
  5. E-Commerce is open 24/7/365 -
  6. Reminders: Social Media, Newsletters, 1 Click Away -
  7. Riches in the Niches -
  8. Grow your tribe -
  9. -


Opportunities galore for the e-commerce entrepreneur.  We hope you enjoyed this episode of SGC.  Word of Mouth means everything to us and so if you love this show please talk it up with all your buddies.  If you have questions you want answered on the show check out

Jun 6, 2017

In this episode of The Surf Goggles Chronicles, Kurtis Shipcott reminds us, building your brand is not just kiteboarding with Sir Richard Branson and surfing with world champions.  “It’s not often talked about, but being an entrepreneur is lonely.” Jayson Demers.


  1. Accountability - If your brand fails it’s your fault! -
  2. The Financial Stress & Uncertainty -
  3. Reluctant to Trust… It’s your baby after all. -
  4. Work Life Balance or Work Life Integration - either way it’s 16 hour days of work. -
  5. Loneliness - Yes, not all those hours are social, fun or rewarding. -
  6. Now you know why so many entrepreneurs meditate or exercise first thing in the morning.

If you’re early in your business you’ll be aware of these pitfalls.  If you’re all in and the peddle is to the metal then you’ll be glad to know you’re not crazy.  Enjoy the bipolar rollercoaster of Surf Goggles Chronicles Podcast Titles & descriptions plus show notes.