From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles

Do you have the next big idea, but not sure how to launch it? Or do you have a small business and want to take it to the next level? Welcome to the Surf Goggles Chronicles - a bipolar business roller coaster. From concept to market, through horror and success learn how Kurtis and Jon launched Kurtis Eyewear from their garage to 65 countries worldwide. From a prototype of tin foil and rubber bands, learn how these 2 guys navigated, patents, trademarks, sourcing, manufacturing, marketing, e-commerce and worldwide sales. Plus learn from their interviews with entrepreneurs, business owners, best selling authors and brand creators so you can avoid the horror and achieve success by learning from their adventures.
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From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles



All Episodes
Now displaying: May, 2017
May 23, 2017

Why are you doing it?  What’s your goal? Jon Berezay talks Goggle and their Objective / Key Results.  We discuss Smart Goals and Kurtis talks how to eat an elephant… one bit at a time on this edition of the


  1. Jon discusses Co-Hosting a Social Media Event for Multi-Million Dollar E-Commerce Companies. -
  2. Does your company, brand or idea have a solid plan? -
  3. OKR and why Google has used it for 10 years. -
  4. SMART Goals. -Fina
  5. Instagram, Twitter, Youtube and Facebook. -
  6. Kurtis discusses his early metrics for Kurtis Eyewear -
  7. Analysis Paralysis -
  8. Google URL Builder: -


Being an entrepreneur has you wearing many hats.  Which hat should you wear the most?  Is it a $200 an hour hat or a $10 an hour hat?  What else should you 80/20?  What can you actually execute that moves the needle?  If you loved this show please share it with your friends and subscribe to SGC on itunes.


May 16, 2017

What is a funnel and how do you use them?  Is Your Product Over $100?  In this episode Kurtis and Jon share how they use lead magnets, funnels and marketing automation to offer value up front.  How do you go from 4% conversions to 8% and beyond?


  1. What is a Funnel? -
  2. How does Kurtis Eyewear use funnels -
  3. What is Marketing Automation? -
  4. Campaign Basics -
  5. Building a Relationship and Increasing Conversions -
  6. The Future of Branding -
  7. Lionel Messi and Adidas -
  8. Infusionsoft -
  9. MailChimp -
  10. Constant Contact -


Being an Entrepreneur, Brand Creator or Concept to Market Expert is a like riding a bipolar roller coaster of ups and downs.  It’s a journey and Kurtis and Jon want to help you navigate to success.  To learn more about Surf Goggles Chronicles or to ask a question check out and please share this episode with a friend.  

May 6, 2017

Do You want to Increase Conversions?  Do you have a product that Costs $100, $500 or More?  You will need to have at least 7 touches with your customer prior to them making a purchases.  How do you do this?  Give value up front and build the relationship with lead magnets.

  1. What is a lead magnet? -
  2. How do they work? -
  3. PDF’s, Video Series and E-books -
  4. Homer Avila with
  5. Kurtis shares his examples -
  6. 5% Sales is Huge! -
  7. Frank Kern And Tony Robbins -
  8. The Rock and Under Armor -
  9. The Future of Branding -
  10. Retaining Customers for Life -


Surf Goggles Chronicles offers value by sharing their successes and failures.  We do this because we want you to succeed.  If you love the show please subscribe to SGC, rate us and leave a comment.  To ask a question please check out