From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles

Do you have the next big idea, but not sure how to launch it? Or do you have a small business and want to take it to the next level? Welcome to the Surf Goggles Chronicles - a bipolar business roller coaster. From concept to market, through horror and success learn how Kurtis and Jon launched Kurtis Eyewear from their garage to 65 countries worldwide. From a prototype of tin foil and rubber bands, learn how these 2 guys navigated, patents, trademarks, sourcing, manufacturing, marketing, e-commerce and worldwide sales. Plus learn from their interviews with entrepreneurs, business owners, best selling authors and brand creators so you can avoid the horror and achieve success by learning from their adventures.
RSS Feed Subscribe in Apple Podcasts
From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles



All Episodes
Now displaying: April, 2017
Apr 25, 2017

Based on the feedback from “Virtual Employees - SGC 18” Jon and Kurtis dive deep into Inbound vs Outbound Marketing.  When, how and why they use both for Kurtis Eyewear marketing efforts.


  1. Inbound marketing defined -
  2. Outbound Marketing defined -
  3. Facebook, Youtube and Adwords Marketing -
  4. Content creation and how it works -
  5. Creating articles -
  6. Interruption Marketing -
  7. Permission Based Marketing -
  8. Effective Marketing -


Surf Goggles Chronicles the Podcast was inspired by the book called “The Mouse Driver Chronicles”.  In MDC Kyle Harrison and John Lusk share their journey of bringing a Mouse Driver to market.  Kurtis and Jon share their journey from Concept to Market with Kurtis Eyewear via their weekly podcast found at and via itunes search SGC.

Apr 18, 2017

Which tools do we use to save time and money?  How does Kurtis make his instagram, facebook and tumblr feeds pop?  Implement the Five, Five, One approach or save time and money with these killer apps, hacks and tools used by these two surfing entrepreneurs.  


  1. The Over App -
  2. Using video and creating killer collages -
  3. Pic, Play, Post -
  4. Effort vs Efficiency -
  5. Instagram, Hootsuite and Buffer -
  6. Pull don’t Push -
  7. Gmail for Business -
  8. Tags, Folders and Alias E-Mails -
  9. Trello -

Thank you for checking out The Surf Goggles Chronicles.  If you enjoyed this episode please share it with a friend and subscribe to SGC on itunes.  If you have questions for the show please check out and let us know what’s on your mind.

Apr 4, 2017

Are You Working In Your Business or On Your Business?  As an Entrepreneur you will be wearing many hats.  Some hats are $10 an hour and others will be worth $200 per hour.  Where are you spending your time?


  1. Hiring Help - Outsourcing -
  2. Independent Contractor and Virtual Assistants -
  3. Be Clear and Specific -
  4. Kurtis says don’t hire them to be creative -
  5. $200 should get you 10 to 20 hours of work -
  6. Share A Virtual Assistant -
  7. Hire Slowly & Fire Quickly
  8. Standard Operating Procedures
  10. Tim Ferriss Link on Virtual Assistants

Bottom line is you will need help.  Virtual assistants and Independent Contractors are an excellent way to get help when cash is limited.  Thank you for listening to Surf Goggles Chronicles and if you love us please subscribe on itunes and share the SGC podcast with your friends.  To ask a question please check out