From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles

Do you have the next big idea, but not sure how to launch it? Or do you have a small business and want to take it to the next level? Welcome to the Surf Goggles Chronicles - a bipolar business roller coaster. From concept to market, through horror and success learn how Kurtis and Jon launched Kurtis Eyewear from their garage to 65 countries worldwide. From a prototype of tin foil and rubber bands, learn how these 2 guys navigated, patents, trademarks, sourcing, manufacturing, marketing, e-commerce and worldwide sales. Plus learn from their interviews with entrepreneurs, business owners, best selling authors and brand creators so you can avoid the horror and achieve success by learning from their adventures.
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From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles



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Now displaying: March, 2017
Mar 21, 2017

Where to begin?  Kurtis and Jon tell you how to start a business today.  Legal structure can always be improved.  Are you fully committed or do you just want to dabble and learn?  Either way learning is easier while doing.  Go for it! #iTunes

  1. Sole Proprietorship -
  2. County Clerk Filing -
  3. Fictitious Business Name -
  4. Smith Automotive vs Smith Electric -
  5. Do you need a business licence for E-Bay or Amazon? -
  6. Limited Liability Company -
  7. Incorporating -
  8. Sweat Equity -
  9. Legal Protection & Corporate Veil -


Starting a business and keeping it simple.  Kurtis and Jon share their experiences starting out and as always start with “WHY.”  Why are you starting a business?  That’ll help you know which is the best entity to begin with today.  If you love Surf Goggles Chronicles the Podcast, please let us know by subscribing on itunes and leaving a comment.

Mar 14, 2017

Got Fear?  Sure you do, but 90% of it won’t come true!  Jon and Kurtis respond to questions from listeners involving how to build and manage your first employees or independent contractors.  If an Introvert and a surfer can do it so can you - No Fear!


  1. It’s All Just Fear! -
  2. Jon is an Introvert & a Manager -
  3. Getting Comfortable Being Uncomfortable -
  4. What Is Your Why? -
  5. Having a Big Enough Why Minimizes All Fear. -
  6. Volunteer for FREE Managment Experience. -
  7. Hire A Virtual Assistant as a First Employee -
  8. Throw A Party or Lead A Fundraiser -
  9. Excuses Be Gone!  


Volunteer your way to gain valuable management experience for FREE.  Jon and Kurtis offer many actionable items to help increase your confidence in building a team.  You will be better by doing then hesitating in fear.  Want to help Jon and Kurtis?  Please subscribe to #SGC on itunes and ask them a question at

Mar 7, 2017

Once you dive into events and immerse your company in the industry you will get immediate feedback.  How did Kurtis and Jon @SurfGogglesChronicles go from their garage to being invited to exclusive events?  If you want to get noticed help others achieve their goals.  


In this episode of the Surf Goggles Chronicles:


  1. Selecting Events & Which Venue is Worth the Price? -
  2. Gorilla Marketing, Loops Holes & Being Aware of your Options. -
  3. Why does Kurtis Loves Parking Tickets at Events? -
  4. Why Kurtis brings a Funny Man, Memory Man & Memorable Staff to all Events. -
  5. Don’t under staff your event -
  6. Why Kurtis Choose To Picket & Protest at the US Open of Surfing. -
  7. Video & Photos to Make Your Event Last a Lifetime. -
  8. Contacting Media, Professional Athletes & Making Some Noise! -
  9. The Liquid Nation Ball & $5000.00 Raised with Sweat & Vision. -
  10. Becoming A Friend of Olympic Surfing. -

Go For It!  Bottom line is Kurtis & Jon want you to succeed.  The Surf Goggles Chronicles was inspired by John Lusk and “The Mouse Driver Chronicles.”  Pick up this book today as it is a must read in many business schools in several countries.  Jon &  Kurtis also recommend “Shoe Dog” by Phil Knight - Excellent Read! If you have a brand or product idea please subscribe to “From Concept to Market” the Surf Goggles Chronicles on itunes.  Ask your questions at