Traditional Retail is Dying, but E-Commerce is thriving. Jon Berezay and Kurtis Shipcott discuss the top 5 opportunities in E-Commerce as recently suggested in Entrepreneur Magazine on this episode of the Surf Goggles Chronicles.
Did you enjoy this episode of the Surf Goggles Chronicles? Yes or No hit up Jon Berezay at the www.SurfGogglesChronicles.com . Our goal is to offer up value every episode and we do this by sharing our journey of Kurtis Eyewear from Concept to Market: Patents, Trademarks, Manufacturing, E-commerce, Marketing, Distribution and worldwide sales in over 65 countries with stories of horror and success. / SUBSCRIBE /
Why is traditional brick and mortar retail failing? The worst year on record for retail store closures in the USA was 2008, but early into 2017 we have surpassed that. Did consumers stop buying? Consumer buying habits have changed and physical stores have been eclipsed by e-commerce.
Opportunities galore for the e-commerce entrepreneur. We hope you enjoyed this episode of SGC. Word of Mouth means everything to us and so if you love this show please talk it up with all your buddies. If you have questions you want answered on the show check out www.SurfGogglesChronicles.com
In this episode of The Surf Goggles Chronicles, Kurtis Shipcott reminds us, building your brand is not just kiteboarding with Sir Richard Branson and surfing with world champions. “It’s not often talked about, but being an entrepreneur is lonely.” Jayson Demers.
If you’re early in your business you’ll be aware of these pitfalls. If you’re all in and the peddle is to the metal then you’ll be glad to know you’re not crazy. Enjoy the bipolar rollercoaster of Surf Goggles Chronicles Podcast Titles & descriptions plus show notes.
Why are you doing it? What’s your goal? Jon Berezay talks Goggle and their Objective / Key Results. We discuss Smart Goals and Kurtis talks how to eat an elephant… one bit at a time on this edition of the www.SurfGogglesChronicles.com
Being an entrepreneur has you wearing many hats. Which hat should you wear the most? Is it a $200 an hour hat or a $10 an hour hat? What else should you 80/20? What can you actually execute that moves the needle? If you loved this show please share it with your friends and subscribe to SGC on itunes.
What is a funnel and how do you use them? Is Your Product Over $100? In this episode Kurtis and Jon share how they use lead magnets, funnels and marketing automation to offer value up front. How do you go from 4% conversions to 8% and beyond?
Being an Entrepreneur, Brand Creator or Concept to Market Expert is a like riding a bipolar roller coaster of ups and downs. It’s a journey and Kurtis and Jon want to help you navigate to success. To learn more about Surf Goggles Chronicles or to ask a question check out www.SurfGogglesChronicles.com and please share this episode with a friend.
Do You want to Increase Conversions? Do you have a product that Costs $100, $500 or More? You will need to have at least 7 touches with your customer prior to them making a purchases. How do you do this? Give value up front and build the relationship with lead magnets.
Surf Goggles Chronicles offers value by sharing their successes and failures. We do this because we want you to succeed. If you love the show please subscribe to SGC, rate us and leave a comment. To ask a question please check out www.SurfGogglesChonicles.com
Based on the feedback from “Virtual Employees - SGC 18” Jon and Kurtis dive deep into Inbound vs Outbound Marketing. When, how and why they use both for Kurtis Eyewear marketing efforts.
Surf Goggles Chronicles the Podcast was inspired by the book called “The Mouse Driver Chronicles”. In MDC Kyle Harrison and John Lusk share their journey of bringing a Mouse Driver to market. Kurtis and Jon share their journey from Concept to Market with Kurtis Eyewear via their weekly podcast found at www.SurfGogglesChronicles.com and via itunes search SGC.
Which tools do we use to save time and money? How does Kurtis make his instagram, facebook and tumblr feeds pop? Implement the Five, Five, One approach or save time and money with these killer apps, hacks and tools used by these two surfing entrepreneurs.
Thank you for checking out The Surf Goggles Chronicles. If you enjoyed this episode please share it with a friend and subscribe to SGC on itunes. If you have questions for the show please check out www.SurfGogglesChronicles.com and let us know what’s on your mind.
Are You Working In Your Business or On Your Business? As an Entrepreneur you will be wearing many hats. Some hats are $10 an hour and others will be worth $200 per hour. Where are you spending your time?
Bottom line is you will need help. Virtual assistants and Independent Contractors are an excellent way to get help when cash is limited. Thank you for listening to Surf Goggles Chronicles and if you love us please subscribe on itunes and share the SGC podcast with your friends. To ask a question please check out www.SurfGogglesChronicles.com
Where to begin? Kurtis and Jon tell you how to start a business today. Legal structure can always be improved. Are you fully committed or do you just want to dabble and learn? Either way learning is easier while doing. Go for it! www.SurfGogglesChrnocles.com #iTunes
Starting a business and keeping it simple. Kurtis and Jon share their experiences starting out and as always start with “WHY.” Why are you starting a business? That’ll help you know which is the best entity to begin with today. If you love Surf Goggles Chronicles the Podcast, please let us know by subscribing on itunes and leaving a comment.
Got Fear? Sure you do, but 90% of it won’t come true! Jon and Kurtis respond to questions from listeners involving how to build and manage your first employees or independent contractors. If an Introvert and a surfer can do it so can you - No Fear! www.SurfGogglesChrnoicles.com
Volunteer your way to gain valuable management experience for FREE. Jon and Kurtis offer many actionable items to help increase your confidence in building a team. You will be better by doing then hesitating in fear. Want to help Jon and Kurtis? Please subscribe to #SGC on itunes and ask them a question at www.SurfGogglesChronicles.com
Once you dive into events and immerse your company in the industry you will get immediate feedback. How did Kurtis and Jon @SurfGogglesChronicles go from their garage to being invited to exclusive events? If you want to get noticed help others achieve their goals.
In this episode of the Surf Goggles Chronicles:
Go For It! Bottom line is Kurtis & Jon want you to succeed. The Surf Goggles Chronicles was inspired by John Lusk and “The Mouse Driver Chronicles.” Pick up this book today as it is a must read in many business schools in several countries. Jon & Kurtis also recommend “Shoe Dog” by Phil Knight - Excellent Read! If you have a brand or product idea please subscribe to “From Concept to Market” the Surf Goggles Chronicles on itunes. Ask your questions at www.SurfGogglesChronciles.com
Are your ready to find out if your baby is ugly? You have walked an industry trade show, but now it’s your turn to debut your company, brand or product idea. Kurtis & Jon @SurfGogglesChronicles discuss where they’ve succeeded and failed.
In this episode of The Surf Goggles Chronicles:
Ready, Fire, Aim! If you enjoyed this episode of the Surf Goggles Chronicles please make sure your share it with your friends. The best way to show your appreciation is to subscribe to @SurfGogglesChronicles on itunes, leave a review and ask us questions you want answered at www.SurfGogglesChronicles.com Jon & Kurtis say thank you in advance.
So how do you go from a tinfoil and rubber band prototype to kick ass world wide production? Jon Berezay talks story with Kurtis Eyewear founder Kurtis Shipcott. How did you source for quality and consistency? Kurtis discusses many failures and successes.
Kurtis likes to always say, “if I can do it then you can do it too.” Learn from the horrors and success of Kurtis Eyewear @KurtisEyewear and other e-commerce brands built by Jon Berezay. You can reach Jon & Kurtis @SurfGogglesChronicles and www.SurfGogglesChronicles.com
How do you show your concept / idea to others ? The Story of Kurtis Eyewear @KurtisEyewear began in a garage just like Apple, IBM, Disney and Punk Rock. Jon picks the brain of Kurtis on the early days. Building prototypes made of tin foil and rubber bands to heating plastic in his mom’s kitchen.
Walk before you run. @surfgoggleschronicles www.SurfGogglesChronicles.com My closest surfing friends laughed and doubted me, but Quiksilver, Reef, Billabong and the surfing core encouraged me. Believe in yourself or no one else will. Jon and Kurtis leave you with solid action steps and money saving tips by again sharing their story to help entrepreneurs just like you.
Kristen Prinz of the Prinz Law Firm @PrinzLawFirm and Kurtis discuss image releases. Do you own the rights to the photos? Building your visual portfolio via images and video. Are you creating an asset or a liability if you sell your company?
In this minisode of the Surf Goggles Chronicles
Keep a strong vision and go for it. Fail forward and implement best practices. Do you have a big idea? Or do you have a small business and just want to take it to the next level? The Surf Goggles Chronicles will help you get there. Learn from Kurtis and Jon’s bipolar business roller coaster and improve your chances on the path to freedom.
In this minisode Kurtis talks contracts with Kristen Prinz @PrinzLawFirm . How to create clear expectations for both parties. How to avoid a legal battle through contracts and save money through mediation.
In this episode of the Surf Goggles Chronicles
Surf Goggles Chronicles - Keep a strong vision and go for it. How two guys in their garage launched Kurtis Eyewear into an international brand with proven sales in all 50 states and 65 countries. Concept to market stories shared by Kurtis and Jon with special entrepreneur guests, best selling authors and industry experts.
In this minisode entrepreneur and attorney Kristen Prinz with the Prinz Law Firm @Prinzlawfirm warns us of google searching non-disclosure generic forms. What is really covered? IP? Key Employees? Information?
In this episode of the Surf Goggles Chronicles
Keep a strong vision and go for it. Surf Goggles Chronicles - Concept to market A-Z. How to make your idea a reality. Entrepreneurs, award winning authors and industry experts offer stories of success and failure to speed up your learning curve.
Archies Ice Cream @ArchiesIceCream has been rocking Ice Cream at VIP events for 21 years. From Tony Hawk and Chuck Liddell to Steven Spielberg and the Beastie Boys they’ve got an A+ list of celebrity endorsements. How did Shant, Troy & Raffi go from concept to market of the coolest ice cream brand on the planet? We dig deep into their marketing / branding strategy plus their brick and mortar Ice Cream Store launch. Check out ArchiesIceCream.com and be blown away by their photo gallery. How to build a lasting brand with Shant Keuilian.
There was no school teaching “Towing 101” and they were often told you will never make it. Would you like to build a brand that will continue to grow 21 years from now? From Concept to Market Shant Keuilian walks us through the Archies Ice Cream formula. If you love metal listen to Railgun on Spotify and youtube or @railgun_official on instagram plus @SurfGogglesChronicles and @archiesIceCream and @KurtisEyewear
Kurtis Shipcott discusses how he wrote his first Utility Patent and why he filed for design patents in this minisode of the Surf Goggles Chronicles. Do you need a patent? What are you protecting? Claims? How to patent on a shoestring and why you should hire an expert.
In this minisode of the Surf Goggles Chronicles
Why you should read the Inventor’s Notebook by Maurice Kanbar. Licence or launching your patent. Ask your patent attorney how many products receiving patents actually make it to the market? You will be surprised.
Josh Beckett of Chronic Cellars @ChronicCellars gets studio time with Kurtis and Jon in this episode of Surf Goggles Chronicles. How did Josh and Jake do it? Another bipolar adventure from concept to market that is sure to leave you inspired, but scared. Would you mortgage your house and bet the farm to pursue your idea?
So many people said. “That will never work” and so we knew we were onto something Big! What happens when even your dad says no? Josh Beckett shares how he and brother Jake took a different direction and shook up the wine industry. To learn more about @Choniccellars check out www.ChronicCellars.com . We hope you enjoyed this episode of the Surf Goggles Chronicles. Please subscribe to us on itunes or hit us up directly at www.SurfgogglesChronicles.com
In this minisode attorney and entrepreneur Kristen Prinz of the Prinz Law Firm @prinzLawFirm adds valuable expert consult on the importance of protecting a name. Kurtis shares how he saved $3,000.00 on his first ™ and lost an estimated $20,000.00 in value through not protecting Surf Goggles.
Keep a strong vision and go for it. Surf Goggles Chronicles - Concept to market A-Z. How to patent, Trademark, source your product, manufacturer, e-commerce and marketing worldwide.
Kristen Prinz of The Prinz Law Firm joins Kurtis and Jon on this episode of the Surf Goggles Chronicles. When should you hire an attorney? When should you implement contracts? Best practices moving forward. www.Prinz-Lawfirm.com . The Surf Goggles Chronicles was inspired by The Mouse Driver Chronicles - read this book by John Lusk and Kyle Harrison
In this episode of the Surf Goggles Chronicles
You want people with a network, expertise or money when looking to share equity. Horror statistics on marriage and partnerships. Read “The One Thing” and “The Art of Storytelling” as mentioned by Kristen Prinz. Keep in touch with Kristen @PrinzLawFirm on twitter or www.Prinz-Lawfirm.com