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From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles

Do you have the next big idea, but not sure how to launch it? Or do you have a small business and want to take it to the next level? Welcome to the Surf Goggles Chronicles - a bipolar business roller coaster. From concept to market, through horror and success learn how Kurtis and Jon launched Kurtis Eyewear from their garage to 65 countries worldwide. From a prototype of tin foil and rubber bands, learn how these 2 guys navigated, patents, trademarks, sourcing, manufacturing, marketing, e-commerce and worldwide sales. Plus learn from their interviews with entrepreneurs, business owners, best selling authors and brand creators so you can avoid the horror and achieve success by learning from their adventures.
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From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles
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SGC EP12 - How to Prototype on a Shoestring - Tin Foil and Rubber Bands to Worldwide Surfing Eyewear Brand - Surf Goggles Chronicles 0
Feb 14, 2017

How do you show your concept / idea to others ?  The Story of Kurtis Eyewear @KurtisEyewear began in a garage just like Apple, IBM, Disney and Punk Rock.  Jon picks the brain of Kurtis on the early days.  Building prototypes made of tin foil and rubber bands to heating plastic in his mom’s kitchen.

 

  1. -Clay, napkins and other materials-
  2. -Keep it simple-
  3. -You need to show your vision-
  4. -Cut & sew factories-
  5. -Tell everyone & open your network-
  6. -Cutting out the middleman-
  7. -Don’t spend your way to failure-
  8. -Solidworks & Photoshop-
  9. -Build it, draw it and have a clear vision for finished product-
  10. -Kickstarter didn’t exist, but finding customers before launch is possible today-

 

Walk before you run.  @surfgoggleschronicles www.SurfGogglesChronicles.com My closest surfing friends laughed and doubted me, but Quiksilver, Reef, Billabong and the surfing core encouraged me.  Believe in yourself or no one else will.  Jon and Kurtis leave you with solid action steps and money saving tips by again sharing their story to help entrepreneurs just like you.

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