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From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles

Do you have the next big idea, but not sure how to launch it? Or do you have a small business and want to take it to the next level? Welcome to the Surf Goggles Chronicles - a bipolar business roller coaster. From concept to market, through horror and success learn how Kurtis and Jon launched Kurtis Eyewear from their garage to 65 countries worldwide. From a prototype of tin foil and rubber bands, learn how these 2 guys navigated, patents, trademarks, sourcing, manufacturing, marketing, e-commerce and worldwide sales. Plus learn from their interviews with entrepreneurs, business owners, best selling authors and brand creators so you can avoid the horror and achieve success by learning from their adventures.
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From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles
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May 23, 2017

Why are you doing it?  What’s your goal? Jon Berezay talks Goggle and their Objective / Key Results.  We discuss Smart Goals and Kurtis talks how to eat an elephant… one bit at a time on this edition of the www.SurfGogglesChronicles.com

 

  1. Jon discusses Co-Hosting a Social Media Event for Multi-Million Dollar E-Commerce Companies. -
  2. Does your company, brand or idea have a solid plan? -
  3. OKR and why Google has used it for 10 years. -
  4. SMART Goals. -Fina
  5. Instagram, Twitter, Youtube and Facebook. -
  6. Kurtis discusses his early metrics for Kurtis Eyewear -
  7. Analysis Paralysis -
  8. Google URL Builder: https://ga-dev-tools.appspot.com/campaign-url-builder/ -

 

Being an entrepreneur has you wearing many hats.  Which hat should you wear the most?  Is it a $200 an hour hat or a $10 an hour hat?  What else should you 80/20?  What can you actually execute that moves the needle?  If you loved this show please share it with your friends and subscribe to SGC on itunes.

 

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