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From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles

Do you have the next big idea, but not sure how to launch it? Or do you have a small business and want to take it to the next level? Welcome to the Surf Goggles Chronicles - a bipolar business roller coaster. From concept to market, through horror and success learn how Kurtis and Jon launched Kurtis Eyewear from their garage to 65 countries worldwide. From a prototype of tin foil and rubber bands, learn how these 2 guys navigated, patents, trademarks, sourcing, manufacturing, marketing, e-commerce and worldwide sales. Plus learn from their interviews with entrepreneurs, business owners, best selling authors and brand creators so you can avoid the horror and achieve success by learning from their adventures.
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From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles
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Dec 18, 2016

Inventor Brant Berger joins Kurtis & Jon as they discuss patents and building Berger Bindings on this episode of Surf Goggles Chronicles.  How Brant went from an idea, to over 1.5 Million raised in investment, to his first 1 Million dollar order.   What happens when you poke the 500 pound gorilla?

 

Is your patent only as good as your ability to fight it?  What is SEO?  Kurtis gives his take on why you should be looking beyond SEO for your website and look into everything above the fold in a google search.  Jon explains the importance of incognito browsing to check your results.

 

In this episode of the Surf Goggles Chronicles

 

  1. Google Images vs Google Shopping Images
  2. How we market to Australia and what we should be doing
  3. Keywords for adwords and youtube
  4. Incognito and your private browsing history
  5. Flickr, youtube and instagram
  6. Kurtis vs Amazon - Who won?
  7. Berger Bindings vs Rossignol
  8. Patagonia says NO, but did they have the power to say YES
  9. How to start your company
  10. LLC, Benefit Corporation, Sole Proprietorship, C Corp


How to start your company A, B, C.  Do you have $150 or $1,000 dollars to start your company?  Kurtis and Jon explain what they did and how they would do it differently today.  Time to think of your URL or domain name as real estate.  Plus if you have a day job their are many advantages to starting with an LLC, umbrella protection, pass through of taxes and much, much more.  Plus the inspiration behind Surf Goggles Chronicles and why you must read “The Mouse Driver Chronicles” by John Lusk and Kyle Harrison.  www.MouseDriverChonicles.com .

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