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From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles

Do you have the next big idea, but not sure how to launch it? Or do you have a small business and want to take it to the next level? Welcome to the Surf Goggles Chronicles - a bipolar business roller coaster. From concept to market, through horror and success learn how Kurtis and Jon launched Kurtis Eyewear from their garage to 65 countries worldwide. From a prototype of tin foil and rubber bands, learn how these 2 guys navigated, patents, trademarks, sourcing, manufacturing, marketing, e-commerce and worldwide sales. Plus learn from their interviews with entrepreneurs, business owners, best selling authors and brand creators so you can avoid the horror and achieve success by learning from their adventures.
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From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles
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Jun 6, 2017

In this episode of The Surf Goggles Chronicles, Kurtis Shipcott reminds us, building your brand is not just kiteboarding with Sir Richard Branson and surfing with world champions.  “It’s not often talked about, but being an entrepreneur is lonely.” Jayson Demers.

 

  1. Accountability - If your brand fails it’s your fault! -
  2. The Financial Stress & Uncertainty -
  3. Reluctant to Trust… It’s your baby after all. -
  4. Work Life Balance or Work Life Integration - either way it’s 16 hour days of work. -
  5. Loneliness - Yes, not all those hours are social, fun or rewarding. -
  6. Now you know why so many entrepreneurs meditate or exercise first thing in the morning.


If you’re early in your business you’ll be aware of these pitfalls.  If you’re all in and the peddle is to the metal then you’ll be glad to know you’re not crazy.  Enjoy the bipolar rollercoaster of Surf Goggles Chronicles Podcast Titles & descriptions plus show notes.

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