From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles

Do you have the next big idea, but not sure how to launch it? Or do you have a small business and want to take it to the next level? Welcome to the Surf Goggles Chronicles - a bipolar business roller coaster. From concept to market, through horror and success learn how Kurtis and Jon launched Kurtis Eyewear from their garage to 65 countries worldwide. From a prototype of tin foil and rubber bands, learn how these 2 guys navigated, patents, trademarks, sourcing, manufacturing, marketing, e-commerce and worldwide sales. Plus learn from their interviews with entrepreneurs, business owners, best selling authors and brand creators so you can avoid the horror and achieve success by learning from their adventures.
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From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles



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Now displaying: February, 2017
Feb 28, 2017

Are your ready to find out if your baby is ugly? You have walked an industry trade show, but now it’s your turn to debut your company, brand or product idea.  Kurtis & Jon @SurfGogglesChronicles discuss where they’ve succeeded and failed.  


In this episode of The Surf Goggles Chronicles:


  1. Is Your Goal Feedback, Sales, Networking or Media Coverage -
  2. Location, Location, Location -
  3. Which Tradeshow should you do? -
  4. The More Exclusive The Better The Network? -
  5. Don’t Stand In Your Booth -
  6. Engagement or Forced Message? -
  7. Why Not Skip The Booth and Promote Gorilla Style?
  8. Shouting No Fried Eyes & Tossing Gumballs -
  9. Jon Shares a $350K Sales Show? -
  10. Being Naive Can Be Good -
  11. Create a Budget Then Double It. -


Ready, Fire, Aim!  If you enjoyed this episode of the Surf Goggles Chronicles please make sure your share it with your friends.  The best way to show your appreciation is to subscribe to @SurfGogglesChronicles on itunes, leave a review and ask us questions you want answered at Jon & Kurtis say thank you in advance.

Feb 21, 2017

So how do you go from a tinfoil and rubber band prototype to kick ass world wide production?  Jon Berezay talks story with Kurtis Eyewear founder Kurtis Shipcott.  How did you source for quality and consistency?  Kurtis discusses many failures and successes.


  1. -Where do you find materials?-
  2. -Show everyone and your network will expand-
  3. -Find 3 sources for each material-
  4. -Walk before you run or you’ll lose a fortune-
  5. -Think of the end in mind & don’t be cheap-
  6. -Materials sourcing can lead you to quality manufacturing-
  7. -Building is very difficult, but marketing is equally tough-
  8. -Don’t die with your music still in you-


Kurtis likes to always say, “if I can do it then you can do it too.”  Learn from the horrors and success of Kurtis Eyewear @KurtisEyewear and other e-commerce brands built by Jon Berezay.  You can reach Jon & Kurtis @SurfGogglesChronicles and

Feb 14, 2017

How do you show your concept / idea to others ?  The Story of Kurtis Eyewear @KurtisEyewear began in a garage just like Apple, IBM, Disney and Punk Rock.  Jon picks the brain of Kurtis on the early days.  Building prototypes made of tin foil and rubber bands to heating plastic in his mom’s kitchen.


  1. -Clay, napkins and other materials-
  2. -Keep it simple-
  3. -You need to show your vision-
  4. -Cut & sew factories-
  5. -Tell everyone & open your network-
  6. -Cutting out the middleman-
  7. -Don’t spend your way to failure-
  8. -Solidworks & Photoshop-
  9. -Build it, draw it and have a clear vision for finished product-
  10. -Kickstarter didn’t exist, but finding customers before launch is possible today-


Walk before you run.  @surfgoggleschronicles My closest surfing friends laughed and doubted me, but Quiksilver, Reef, Billabong and the surfing core encouraged me.  Believe in yourself or no one else will.  Jon and Kurtis leave you with solid action steps and money saving tips by again sharing their story to help entrepreneurs just like you.

Feb 7, 2017

Kristen Prinz of the Prinz Law Firm @PrinzLawFirm and Kurtis discuss image releases.  Do you own the rights to the photos?  Building your visual portfolio via images and video.  Are you creating an asset or a liability if you sell your company?


In this minisode of the Surf Goggles Chronicles


  1. Image Releases and Talent Releases
  2. What about photographer and crew?
  3. Do you legally own your content?
  4. What is your catalog worth if you sell your company?
  5. Nobody fights until they smell money


Keep a strong vision and go for it.  Fail forward and implement best practices.  Do you have a big idea?  Or do you have a small business and just want to take it to the next level?  The Surf Goggles Chronicles will help you get there.  Learn from Kurtis and Jon’s bipolar business roller coaster and improve your chances on the path to freedom.