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From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles

Do you have the next big idea, but not sure how to launch it? Or do you have a small business and want to take it to the next level? Welcome to the Surf Goggles Chronicles - a bipolar business roller coaster. From concept to market, through horror and success learn how Kurtis and Jon launched Kurtis Eyewear from their garage to 65 countries worldwide. From a prototype of tin foil and rubber bands, learn how these 2 guys navigated, patents, trademarks, sourcing, manufacturing, marketing, e-commerce and worldwide sales. Plus learn from their interviews with entrepreneurs, business owners, best selling authors and brand creators so you can avoid the horror and achieve success by learning from their adventures.
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From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles
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Dec 18, 2016

Serial Entrepreneur and Cal Poly Business Educator, Anthony Randazzo join Kurtis and Jon on this episode of Surf Goggles Chronicles.  Anthony explains how Perfect Conditions Board Bag Company was started in a dorm room.  The importance of organic growth and what can happen if the economy makes a U turn.  Plus how did one business as a sole proprietorship grow into 5 businesses with 3 partners and finally a house of cards.  

 

In this episode of the Surf Goggles Chronicles

 

  1. Archies Ice Cream and Football Rivalry
  2. Why Kurtis Sponsors a Gumball Machine
  3. Ice cream, Tacos and Eyewear?
  4. No Broken Zippers
  5. Do Entrepreneurs get paid vacations and holidays?
  6. Rubbing Elbows with high rollers
  7. Gary V and Crush it (read this book)
  8. Why a service business makes money quicker
  9. Commission reps over salaried employees
  10. Scenario Forecasting

 

Kurtis reminds you to  “Don’t Die with Your Music Still in You.”  Why his patent attorney was so happy he turned his idea into a business.  The importance of seeking consult over opinion and more collaborations.  Anthony can be reached at www.DriftwoodBrothers.com . Plus check out www.ArchiesIceCream.com .  Read Gary Vaynerchuk “Crush it” https://www.garyvaynerchuk.com/books/

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