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From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles

Do you have the next big idea, but not sure how to launch it? Or do you have a small business and want to take it to the next level? Welcome to the Surf Goggles Chronicles - a bipolar business roller coaster. From concept to market, through horror and success learn how Kurtis and Jon launched Kurtis Eyewear from their garage to 65 countries worldwide. From a prototype of tin foil and rubber bands, learn how these 2 guys navigated, patents, trademarks, sourcing, manufacturing, marketing, e-commerce and worldwide sales. Plus learn from their interviews with entrepreneurs, business owners, best selling authors and brand creators so you can avoid the horror and achieve success by learning from their adventures.
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From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles
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Feb 21, 2017

So how do you go from a tinfoil and rubber band prototype to kick ass world wide production?  Jon Berezay talks story with Kurtis Eyewear founder Kurtis Shipcott.  How did you source for quality and consistency?  Kurtis discusses many failures and successes.

 

  1. -Where do you find materials?-
  2. -Show everyone and your network will expand-
  3. -Find 3 sources for each material-
  4. -Walk before you run or you’ll lose a fortune-
  5. -Think of the end in mind & don’t be cheap-
  6. -Materials sourcing can lead you to quality manufacturing-
  7. -Building is very difficult, but marketing is equally tough-
  8. -Don’t die with your music still in you-

 

Kurtis likes to always say, “if I can do it then you can do it too.”  Learn from the horrors and success of Kurtis Eyewear @KurtisEyewear and other e-commerce brands built by Jon Berezay.  You can reach Jon & Kurtis @SurfGogglesChronicles and www.SurfGogglesChronicles.com

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