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From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles

Do you have the next big idea, but not sure how to launch it? Or do you have a small business and want to take it to the next level? Welcome to the Surf Goggles Chronicles - a bipolar business roller coaster. From concept to market, through horror and success learn how Kurtis and Jon launched Kurtis Eyewear from their garage to 65 countries worldwide. From a prototype of tin foil and rubber bands, learn how these 2 guys navigated, patents, trademarks, sourcing, manufacturing, marketing, e-commerce and worldwide sales. Plus learn from their interviews with entrepreneurs, business owners, best selling authors and brand creators so you can avoid the horror and achieve success by learning from their adventures.
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From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles
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Jan 31, 2017

In this minisode Kurtis talks contracts with Kristen Prinz @PrinzLawFirm .  How to create clear expectations for both parties.   How to avoid a legal battle through contracts and save money through mediation.  

In this episode of the Surf Goggles Chronicles

  1. Basic Contracts
  2. One page with bullet points for clarity and agreement
  3. How Kurtis lost $3600 with an e-mail / verbal contract
  4. Bamboo Sunglasses by Kurtis - Sunglasses made of Bamboo
  5. Unlimited License and full ownership
  6. Bad Contracts vs Good Contracts
  7. What is the penalty for non honoring your contract?
  8. What is the out clause?

Surf Goggles Chronicles - Keep a strong vision and go for it.  How two guys in their garage launched Kurtis Eyewear into an international brand with proven sales in all 50 states and 65 countries.  Concept to market stories shared by Kurtis and Jon with special entrepreneur guests, best selling authors and industry experts.  

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