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From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles

Do you have the next big idea, but not sure how to launch it? Or do you have a small business and want to take it to the next level? Welcome to the Surf Goggles Chronicles - a bipolar business roller coaster. From concept to market, through horror and success learn how Kurtis and Jon launched Kurtis Eyewear from their garage to 65 countries worldwide. From a prototype of tin foil and rubber bands, learn how these 2 guys navigated, patents, trademarks, sourcing, manufacturing, marketing, e-commerce and worldwide sales. Plus learn from their interviews with entrepreneurs, business owners, best selling authors and brand creators so you can avoid the horror and achieve success by learning from their adventures.
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From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles
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Dec 18, 2016

James Ropner, pro Kiteboarder @jamesropner joins Kurtis & Jon as they discuss building mini media empires with Facebook, Instagram, kiteboarders and surfers.  How do they reach a  worldwide audience, gain validation and athlete endorsements?  They discuss how they do it and much, much more.

 

In this episode of the Surf Goggles Chronicles:

 

  1. How to build a team of loyal ambassadors (surfers, kiteboarders and photographers)
  2. Patagonia - 20 Million and Change - Shared resources
  3. Building your own media company
  4. LLC vs Benefit Corporation
  5. How to add value to get your dream job
  6. Warm leads verse cold leads
  7. VP of Supply and VP of Demand
  8. How to be a sponsored athlete in detail
  9. Being Good isn’t Good Enough
  10. Offer More Value then you expect to receive in return

 

This is the roadmap of how Kurtis Eyewear went from concept to market and is now sold in all 50 States in the USA plus 65 countries worldwide.  It’s a bipolar roller coaster of horror and success.  From patents, trademarks, sourcing, manufacturing, marketing, e-commerce to worldwide distribution.  Kurtis Shipcott and Jon Berezay tell you how they did it.  

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