James Ropner, pro Kiteboarder @jamesropner joins Kurtis & Jon as they discuss building mini media empires with Facebook, Instagram, kiteboarders and surfers. How do they reach a worldwide audience, gain validation and athlete endorsements? They discuss how they do it and much, much more.
In this episode of the Surf Goggles Chronicles:
This is the roadmap of how Kurtis Eyewear went from concept to market and is now sold in all 50 States in the USA plus 65 countries worldwide. It’s a bipolar roller coaster of horror and success. From patents, trademarks, sourcing, manufacturing, marketing, e-commerce to worldwide distribution. Kurtis Shipcott and Jon Berezay tell you how they did it.