Inventor Brant Berger joins Kurtis & Jon as they discuss patents and building Berger Bindings on this episode of Surf Goggles Chronicles. How Brant went from an idea, to over 1.5 Million raised in investment, to his first 1 Million dollar order. What happens when you poke the 500 pound gorilla?
Is your patent only as good as your ability to fight it? What is SEO? Kurtis gives his take on why you should be looking beyond SEO for your website and look into everything above the fold in a google search. Jon explains the importance of incognito browsing to check your results.
In this episode of the Surf Goggles Chronicles
How to start your company A, B, C. Do you have $150 or $1,000 dollars to start your company? Kurtis and Jon explain what they did and how they would do it differently today. Time to think of your URL or domain name as real estate. Plus if you have a day job their are many advantages to starting with an LLC, umbrella protection, pass through of taxes and much, much more. Plus the inspiration behind Surf Goggles Chronicles and why you must read “The Mouse Driver Chronicles” by John Lusk and Kyle Harrison. www.MouseDriverChonicles.com .
James Ropner, pro Kiteboarder @jamesropner joins Kurtis & Jon as they discuss building mini media empires with Facebook, Instagram, kiteboarders and surfers. How do they reach a worldwide audience, gain validation and athlete endorsements? They discuss how they do it and much, much more.
In this episode of the Surf Goggles Chronicles:
This is the roadmap of how Kurtis Eyewear went from concept to market and is now sold in all 50 States in the USA plus 65 countries worldwide. It’s a bipolar roller coaster of horror and success. From patents, trademarks, sourcing, manufacturing, marketing, e-commerce to worldwide distribution. Kurtis Shipcott and Jon Berezay tell you how they did it.